E-Commerce · Digital Marketing · Brand Building
I build brands, engineer funnels, and optimize performance with automation that scales.
Also in the toolkit
Storefronts, marketing systems, and things I built because I wished they existed.
Built the brand, a subscription wine club, and the marketing and in-store systems behind a boutique wine shop
A family-owned boutique wine and spirits shop in Woodbury, NY, known for storied, hard-to-find wines. Brought on as the marketer and site improver while running the floor and register, I took on everything from brand voice to launching a subscription wine club.
Grew the eBay store from 12 reviews to 1,600+ at a 99.8% rating
A full Shopify storefront plus a multi-channel marketplace engine for a pallet-liquidation business: mystery boxes, pallet and truckload sales, cross-listing across five marketplaces, and the brand behind it.
Lifted Facebook ROAS from 0.3 to 1.5 managing $75K+/month
Hired as a junior planner, then handed the entire paid media and email operation for a national sleep-performance brand after the team departed, then scaled it into new markets.
Turned a Friday-night annoyance into a working web app
A yard-sale aggregator I built to fix my own problem: it sweeps the web for listings, collects them automatically, links back to the original posts, and maps the most efficient route to hit them all.
Tell me what you want, and I'll figure it out. Brands, storefronts, and the systems that grow them.
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