I build brands, scale e-commerce operations, and use AI tools to work smarter and stay ahead of the competition.
I'm an e-commerce and digital marketing professional with hands-on experience building and scaling online businesses from the ground up. Whether managing international paid media at a national brand or architecting a Shopify storefront with custom auction workflows, I bring both strategic thinking and ground-level execution to everything I work on.
My background covers paid media, email marketing, SEO, marketplace operations, and full-cycle e-commerce management. I've worked across Meta, Google, Klaviyo, Shopify, and eBay, and I know how to connect those tools into a system that actually converts.
I am a Full-Stack AI Engineer. I have been working with large language models and image generators since 2022, originally to produce content for my own brands. Waywardthird.com is the live showcase for that work: every image and every piece of copy on the site is AI-generated, and the site itself was built drag-and-drop on Shopify.
Building the Newtopias and Wayward Third sites taught me how digital products are structured from the inside out. In 2025 I extended that foundation into AI-assisted web development, using coding agents like Claude and ChatGPT to design and ship more complex, more polished landing pages and full websites. AI does not replace my technical judgment; it amplifies it. The result is the ability to research, prototype, and deliver work that would typically require an entire team.
Outside of client and contract work, I run my own eBay reselling operation under the Wayward Traderz brand and create content for Wayward Third, a personal brand active across the web, Twitter/X, and social media.
Built and operate a full Shopify e-commerce storefront for a pallet liquidation business. The site includes custom auction workflows, hybrid pickup and shipping options, back-in-stock notifications, cross-listing to eBay and Facebook Marketplace, SEO content, email and SMS marketing, and complete inventory management.
Managed $75K+/month in international paid media and email marketing for a national sleep performance brand. Built automated Klaviyo flows, ran Meta and Google campaigns globally, and reported on CAC, ROAS, AOV, and LTV to leadership teams.
Personal eBay reselling operation specializing in liquidation and open-box merchandise. Manages multi-category listings, auction pricing strategy, order fulfillment, and customer service across all active listings.
A personal brand built across a website, Twitter/X, and multiple social platforms. Grew an audience through original content, commentary, and community engagement, with Twitter/X as the primary home for most of the active work.
Manage and contribute to the Long Island Liquidation YouTube channel, serving as cameraman, content strategist, and creative director. Involved in content ideation, shoot planning, and video production that supports the brand's e-commerce and auction operations.
Authored a comprehensive internal digital operations manual for a real estate brokerage, covering WordPress CMS management, Facebook Ads audience targeting, SEO, Google+, YouTube listing videos, and newsletter workflows. Written to bring a non-technical team up to speed on running their own digital marketing at a time when most agents were still outsourcing all of it.
Short films I wrote, directed, filmed, and edited independently while studying Electronic Media at Mansfield University. Each project was a solo production from concept to final cut.
On-camera talent, content strategist, and creative collaborator for the Long Island Liquidation YouTube channel. Involved in shoot planning, content ideation, and production supporting the brand's auction and e-commerce operations. View the full channel ↗
Open to new roles, freelance projects, and consulting opportunities.