The challenge

I was hired at Bedgear as a junior paid media planner. About three months in, nearly the whole team left, and I was suddenly running paid media and email from concept to execution for a national brand.

What I did

• Managed $75K+/month across Meta and Google.
• Built the email program in Klaviyo (automated flows plus on-site email capture) and introduced SMS marketing from nothing.
• Ran A/B tests on creative and reported the numbers that mattered (CAC, AOV, ROAS, LTV) to leadership through Looker Studio, Tableau, and Excel.
• Expanded email and social marketing into Canada and Australia.

The results

• Took Facebook ROAS from 0.3 to 1.5.
• Turned a junior seat into ownership of a brand’s marketing across international markets.
• Left with a full-funnel skill set: paid, email, SMS, and the analytics to prove it worked.