The challenge

Open Box Pallet Liquidation had inventory moving out the door and almost nothing tying it together online. The eBay store had 12 reviews. There was no real storefront, no brand, and no system for turning one-time buyers into repeat ones. I came in to learn reselling from the ground up, then build the machine around it.

What I did

• Rebuilt the eBay presence from scratch: listing 20 to 30 items a day, tightening titles and photos, and treating the store like a real brand instead of a junk drawer.
• Built and now operate longislandliquidation.com on Shopify as the digital arm of the brick-and-mortar store: a live inventory preview, mystery box and pallet ordering for pickup or delivery, and truckload shopping and inquiry flows.
• Wrangled 600+ active listings across eBay, Shopify, Mercari, Depop, and Facebook Marketplace with a cross-listing system that keeps inventory accurate everywhere.
• Tested funnels like experiments: built, measured, and retired an auction funnel, keeping what converted and cutting what didn’t.
• Owned the whole marketing stack: email and SMS through Klaviyo, SEO content, and social, plus the brand assets that made the whole operation finally look like one company.
• Ran the operation, not just the site: as the longest-standing employee on an 8 to 10 person team, I took on hiring, training, truckload buying, and floor planning. Whatever the business needed.

The results

• eBay store grown from 12 reviews to 1,600+ at a 99.8% seller rating, with thousands of orders shipped.
• One branded home and one cross-listing system for a business that used to live in scattered marketplace listings.
• The most complex thing I’ve built: a storefront and marketplace engine running liquidation inventory, mystery boxes, and truckload lead-gen under one roof.